The word schön [ʃøːn] is German for beautiful, nice, pretty, great, good …
Since 2014: Owner of schön graphics / Hunt County Webdesign
2013 – 2021: Director of Communications
at the Lake Tawakoni Regional Chamber of Commerce
2013 – 2015: Office Manager
at AB/JDD Plumbing in San Jose, CA
This job gave me the opportunity to get a first glimpse of the American “working-world”.
Answering 2 phone lines, scheduling appointments and the daily work scope for five plumbers
Managing the monthly bills and payroll (Quickbooks)
Social Media Marketing
Updated existing logo and created business cards and various print advertising
2004 – 2013: Marketing Advisor
at the publishing house Ernst Klett Verlag in Stuttgart, Germany
My main focus was planing, calculating and designing advertising materials.
Managed the layout process and print production of brochures, direct mailings, catalogs etc
Calculated and monitored the marketing budget in various content managing systems
Planed and supervised the complete production chain: e.g. a specific landing page on the website, promotional videos,
e‑mailings, give aways, preparation for the official German school-book fair …
2000 – 2004: Art Director
at the advertising agency da kapo in Nürnberg, Germany
My major client was Zapf Creation, manufacturer of toy dolls like the famous BABY born®.
Developed “playable” packaging ideas for BABY born® miniworld
Responsible for layout and printing of consumer catalogs (twice a year)
Layouted various doll packages, displays and manuals under consideration of up to 24 different languages that would later
be printed on them
Supervised many photo-shootings for the catalogs and the yearly toy-fair
2007 – 2013: Client consulting (on the weekends)
at one of the wine stores of Jacques Weindepot in Stuttgart, Germany
One of the best week-end jobs I have ever had
My motivation was to earn some extra money, but I also got a whole new perspective on B to C Marketing, and an extensive
knowledge of wine!
Consulted customer on which wine goes to which food, or is suitable to store…
Prepared sales promotions like wine tastings with chocolate or cheese
Calculated and prepared gift baskets
1998 – 2000: Intern
at the full service advertising agency cre art in Fulda, Germany
My main field of work: logos and business branding for smaller companies.
Developed logos, stationary, business cards, coupons, small brochures, print advertisements …
Assisted our in-house photographer
1998 – 2000: Student at the Akademie für Kommunikation Kassel, in Germany
Graduated as: state certified communications manager (similar to US bachelor)
1996 – 1998: Student at the Ferdinand Braun-Fachoberschule in Fulda, Germany
Major: Graphic design
Graduated: “Fach Abitur Gestaltung” (similar to US college)
Career training / seminars
Throughout the years I have attended numerous seminars like: “Producing creative direct-mailings”, “All about layouting books”
and my favorite: “Language becomes beautiful through typography” by the famous designer Erik Spiekermann.
To stay up to date on my everyday programs like InDesign and Photoshop, I frequently attend training courses.