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  • Writer's pictureDaniela Morrow

How a Blog Page can benefit your small business website:

Updated: 3 days ago


blogging on computer

​One of the main benefits of blogging is that you can drive a lot of traffic to your website. Most people use a search engine when they are looking for products and services. If you have a blog, you can increase your ranking by using your keywords.

Ranking at the top of the list means, people are more likely to click on your link, which means more people will land on your website.

You can repurpose content:

Another major benefit of having a blog is that you can repurpose content. What this means is that you can take your blog post and share it on social media, and / or send it as an e-mailing. If you repurpose content on different plattforms, you may target entirely new visitors, helping you expand.

You have an easy way to incorporate keywords

If you are struggling to rank ahead of the competitors in your industry, you need to find ways to incorporate certain words and phrases into your website. Sometimes, they may not fit well in other areas, but if you run a blog, you have an easy way to incorporate them.For example, you may be able to base entire blog posts around the words and phrases that are most important to your business. This could be a great way for you to improve your SEO and boost your search results rankings.

You can share interesting stories and company news

While adding a blog to your business is a great way to promote the product and services you offer, it is also a great way to share interesting stories and company news. For example, if there is a major sale coming up, you may want to share it on your social media profiles as well as on your company blog. Or, if there is an interesting event that your target market might want to know about, you can share the story on your company blog.

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